Privacy Policy

We value you as our guest and recognizes that privacy is important to you. We want you to be familiar with how we collect, use, and disclose data. 

This Privacy Statement describes the privacy practices of Grupo DIRIA for data that we collect: 

through websites operated by us from which you are accessing this Privacy Statement, including JardinDelEden.com, tamarindodiria.com and grupodiria.com and other websites owned or controlled by Compañía Hotelera Playas de Tamarindo (collectively, the “Websites”) 

through the software applications made available by us for use on or through computers and mobile devices (the “Apps”) 

through our social media pages that we control from which you are accessing this Privacy Statement (collectively, our “Social Media Pages”) 

through HTML-formatted email messages that we send you that link to this Privacy Statement and through your communications with us 

when you visit or stay as a guest at one of our properties, or through other offline interactions 

Collectively, we refer to the Websites, the Apps and our Social Media Pages, as the “Online Services” and, together with offline channels, the “Services.” By using the Services, you agree to the terms and conditions of this Privacy Statement. 

  

Collection of Personal Data 

We collect Personal Data such as: 

Name 

Gender 

Postal address 

Telephone number 

Email address 

Credit and debit card number or other payment data 

Financial information in limited circumstances 

Language preference 

Date and place of birth 

Nationality, passport, visa or other government-issued identification data 

Important dates, such as birthdays, anniversaries and special occasions 

Membership or loyalty program data (including co-branded payment cards, travel partner program affiliations) 

Employer details 

Travel itinerary, tour group or activity data 

Prior guest stays or interactions, goods and services purchased, special service and amenity requests 

Geolocation information 

Social media account ID, profile photo and other data publicly available, or data made available by linking your social media and loyalty accounts 

In more limited circumstances, we also may collect: 

Data about family members and companions, such as names and ages of children 

Biometric data, such as digital images 

Images and video and audio data via: (a) security cameras located in public areas, such as hallways and lobbies, in our properties; and (b) body-worn cameras carried by our loss prevention officers and other security personnel 

Guest preferences and personalized data (“Personal Preferences”), such as your interests, activities, hobbies, food and beverage choices, services, and amenities of which you advise us or which we learn about during your visit 

If you submit any Personal Data about other people to us or our Service Providers (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Statement. 

How We Collect Personal Data 

We collect Personal Data in a variety of ways: 

Online Services. We collect Personal Data when you make a reservation, purchase goods and services from our Websites or Booking Apps, communicate with us, or otherwise connect with us or post to social media pages, or sign up for a newsletter or participate in a survey, contest, or promotional offer. 

Property Visits and Offline Interactions. We collect Personal Data when you visit our properties or use on-property services and outlets, such as restaurants, concierge services, health clubs, childcare services, and spas. We also collect Personal Data when you attend promotional events that we host or in which we participate, or when you provide your Personal Data to facilitate an event. 
Customer Care Centers. We collect Personal Data when you make a reservation over the phone, communicate with us by email, fax or via online chat services or contact customer service. These communications may be recorded for purposes of quality assurance and training. 

Authorized Licenses. We collect Personal Data from companies when we enter into a license or similar agreement to sell goods and services under another brand (“Authorized Licensees”). Authorized Licensees are independent from Tamarindo DIRIA. 

Strategic Business Partners. We collect Personal Data from companies with whom we partner to provide you with goods, services or offers based upon your experiences at our properties or that we believe will be of interest to you (“Strategic Business Partners”). Examples of Strategic Business Partners include on-property shops, travel and tour partners, rental car providers and tours booking platforms. Strategic Business Partners are independent from Tamarindo DIRIA. 

Other Sources. We collect Personal Data from other sources, such as public databases, joint marketing partners and other third parties. 

Internet-Connected Devices. We collect Personal Data from internet-connected devices available in our properties. 

Collection of Other Data 

“Other Data” are data that generally do not reveal your specific identity or do not directly relate to an individual. To the extent Other Data reveal your specific identity or relate to an individual, we will treat Other Data as Personal Data. Other Data include: 

Browser and device data 

Booking App usage data 

Data collected through cookies, pixel tags and other technologies 

Demographic data and other data provided by you 

Aggregated data 

How We Collect Other Data 

We collect Other Data in a variety of ways: 

Your browser or device. We collect certain data through your browser or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version and the name and version of the Online Services (such as the Apps) you are using. We use this data to ensure that the Online Services function properly. 

Cookies. We collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies allow us to collect data such as browser type, time spent on the Online Services, pages visited, referring URL, language preferences, and other aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data, to personalize your experience while using the Online Services and to recognize your computer to assist your use of the Online Services. We also gather statistical data about use of the Online Services to continually improve design and functionality, understand how they are used and assist us with resolving questions. Cookies further allow us to select which advertisements or offers are most likely to appeal to you and display them while you are using the Online Services or to send marketing emails. We also use cookies to track responses to online advertisements and marketing emails. If you do not want data collected with cookies, you can learn more about controlling cookies at: www.allaboutcookies.org You can choose whether to accept cookies by changing the settings on your browser or by managing your tracking preferences by clicking on “Tracking Preferences” located at the bottom of our home page. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Online Services. For example, we will not be able to recognize your computer, and you will need to log in every time you visit. You also will not receive advertising or other offers from us that are relevant to your interests and needs. At this time, we do not respond to browser “Do-Not-Track” signals. 

Pixel Tags and other similar technologies. We collect data from pixel tags (also known as web beacons and clear GIFs), which are used with some Online Services to, among other things, track the actions of users of the Online Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Online Services. 

Analytics. We collect data through Google Analytics which use cookies and technologies to collect and analyze data about use of the Services. These services collect data regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/‌partners/ Open in a different browser tab and opt out by downloading the Google Analytics opt out browser add-on, available at https://tools.google.com/dlpage/gaoptout 

Your IP Address. We collect your IP address, a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Online Services, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer the Online Services. We also may derive your approximate location from your IP address. 

Aggregated Data. We may aggregate data that we collected, and this aggregated data will not personally identify you or any other user. 

We use Personal Data and Other Data to provide you with Services, to develop new offerings and to protect the Tamarindo DIRIA and our guests as detailed below. In some instances, we will request that you provide Personal Data or Other Data to us directly. If you do not provide the data that we request, or prohibit us from collecting such data, we may not be able to provide the requested Services. 

We use Personal Data and Other Data for our legitimate business interests, including the following: 

Provide the Services you request. We use Personal Data and Other Data to provide Services you request, including: 

To facilitate reservations, payment, send administrative information, confirmations, or pre-arrival messages, to assist you with meetings and events and to provide you with other information about the area and the property at which you are scheduled to visit 

To complete your reservation and stay, for example, to process your payment, ensure that your room is available and provide you with related customer service 

To support our electronic receipt program. When you provide an email address in making a reservation, we use that email address to send you a copy of your bill. If you make a reservation for another person using your email address, that person’s bill will be emailed to you, as well. You can opt out of receiving your bill via email and instead receive a paper copy by contacting the front desk 

We will use Personal Data and Other Data to manage our contractual relationship with you, because we have a legitimate interest to do so and/or to comply with a legal obligation. 

Personalize the Services according to your Personal Preferences. We use Personal Data and Other Data to personalize the Services and improve your experiences, including when you contact our call center, visit one of our properties or use the Online Services, to: 

Customize your experience according to your Personal Preferences 
Present offers tailored to your Personal Preferences 

We will use Personal Data and Other Data to provide personalized Services according to your Personal Preferences either with your consent or because we have a legitimate interest to do so. 

Communicate with you about goods and services according to your Personal Preferences. We use Personal Data and Other Data to: 

Send you marketing communications and promotional offers, as well as periodic customer satisfaction, market research or quality assurance surveys 

We will use Personal Data and Other Data to communicate with you with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so. 

Loyalty Programs. We use Personal Data and Other Data to: 

Offer and manage your participation in our global loyalty programs, as well as others that are specific to certain properties or tailored to your interests 

Send you offers, promotions and information about your account status and activities 
Assess your benefits 

Administer points earned through co-branded credit cards 

Manage your choices regarding how you wish to earn, track, and use your coupons 

We will use Personal Data and Other Data in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so. 

Sweepstakes, activities, events, and promotions. We use Personal Data and Other Data to allow you to participate in sweepstakes, contests, and other promotions and to administer these activities. Some of these activities have additional rules and may contain additional information about how we use and disclose your Personal Data. We suggest that you read any such rules carefully. 

We use Personal Data and Other Data in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so. 

Business Purposes. We use Personal Data and Other Data for data analysis, audits, security and fraud monitoring and prevention (including with the use of closed-circuit television, card keys, and other security systems), developing new goods and services, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities. 

We use Personal Data and Other Data in this way to manage our contractual relationship with you, comply with a legal obligation and/or because we have a legitimate interest to do so. 

Other Uses and Disclosures 

We will use and disclose Personal Data as we believe to be necessary or appropriate: (a) to comply with applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including authorities outside your country of residence and to meet national security or law enforcement requirements; (d) to enforce our terms and conditions; (e) to protect our operations; (f) to protect the rights, privacy, safety or property of Tamarindo DIRIA, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain. 

We may use and disclose Other Data for any purpose, except where we are not allowed to under applicable law. In some instances, we may combine Other Data with Personal Data (such as combining your name with your location). If we do, we will treat the combined data as Personal Data if it is combined. 

Security 

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Data. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Contacting Us” section, below. 

How You Can Access, Change or Suppress Your Personal Data 

If you would like to review, correct, update, suppress, restrict, or delete Personal Data that you have previously provided to us, or if you would like to receive an electronic copy of your Personal Data for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by law), you can contact us at contactus@tamarindodiria.com, or by mail: 

Grupo DIRIA 
Calle Williams 
Tamarindo, 50309 
Guanacaste 
Costa Rica 

In your request, please make clear what Personal Data you would like to have changed, whether you would like to have your Personal Data suppressed from our database, or other limitations you would like to put on our use of your Personal Data. For your protection, we only fulfill requests for the Personal Data associated with the email address that you use to send us your request, and we may need to verify your identity before fulfilling your request. We will try to comply with your request as soon as reasonably practicable. 

Please note that we often need to retain certain data for record/keeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or reservation, or enter a promotion, you may not be able to change or delete the Personal Data provided until after the completion of such purchase, reservation, or promotion). There may also be residual data that will remain within our databases and other records, which will not be removed. In addition, there may be certain data that we may not allow you to review for legal, security or other reasons. 

Retention 

We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or permitted by law. 

The criteria used to determine our retention periods include: 

The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services) 

Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period before we can delete them) 

Whether retention is advisable considering our legal position (such as, for statutes of limitations, litigation, or regulatory investigations) 

Sensitive Data 

Unless specifically requested, we ask that you not send us, and you not disclose, on or through the Services or otherwise to us, any Sensitive Personal Data (e.g., social security numbers, national identification number, data related to racial or ethnic origin, political opinions, religion, ideological or other beliefs, health, biometrics or genetic characteristics, criminal background, trade union membership, or administrative or criminal proceedings and sanctions). 

Contacting Us 

If you have any questions about this Privacy Statement, please contact us at contacus@tamarindodiria.com, or by mail: 

Grupo DIRIA  

Calle Williams 
Tamarindo, 50309 
Guanacaste 
Costa Rica 

For additional information about our complaints management practices and contacts, please refer to our Privacy Shield Guest Privacy Policy. Because your email communications to us may not always be secure, please do not include credit card or Sensitive Data in your emails to us. 

Cookie Preferences 

We want to learn what is relevant to you and ensure you have a personalized experience. As described in more detail in our Global Privacy Statement, we use digital tools like cookies and tags on our webpages. Cookies also help us provide, protect, and improve our services. 

GDPR 

At Grupo DIRIA, we respect your privacy and want to provide you with the options, information, and choices to express your preferences: what and how much you share with us and when and how you hear from us. 

If you are looking to exercise your individual rights under the GDPR, please email contacus@tamarindodiria.com, or mail us at: 

Grupo DIRIA 
Calle Williams 
Tamarindo, 50309 
Guanacaste 
Costa Rica 

We look forward to providing you with experiences that exceed your expectations both online and at our hotels. For your protection, you may be asked to verify your identity before we respond to your request. 

Cookies 

To make this site work properly, we sometimes place small data files called cookies on your device. Most big websites do this too. 

What are cookies? 

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you do not have to keep re-entering them whenever you come back to the site or browse from one page to another. 

How do we use cookies? 

We use cookies and other technologies to collect data on visitors and visitor activity on our website. This data includes: 

Time and date of visit (this can help us to identify and plan for busy periods on our website) 

IP address (this is a numerical label assigned to a device by an Internet Service Provider to enable the device to access the internet) 

Browser and Operating System (this can help us to make sure that our website functions correctly in the browsers/operating systems used to access our site) 

Device Information e.g., device type and screen size (this can help us to make sure that our website functions correctly in the devices used to access our site) 

Referring Data e.g., a search engine link (this can help us to understand which search engines are helping visitors to find our website) 

How to control cookies 

You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site, and some services and functionalities may not work.